It’s official, horticulture is chic! I just saw the new edition of Anthropologie’s March catalog and most of the catalog was shot either in greenhouses or in a jungle or garden setting. Its got to be nice to have a massive budget to stock a greenhouse with whatever you want for a photo shoot. Row upon row of orchids and great detail work in the benches and lath work. I also love to see these old greenhouses looking so good; I have 4 cypress greenhouses from the 1940’s on my property that need serious attention and seeing these pictures gives me hope. I’m sure that the photo shoot has nothing to do with subliminal messaging to get people into their garden center concept store Terrain.
Category Archives: Terrain at Styers
I just got an email from Terrain advertising their Christmas specials. For those of you who are not familiar with Terrain it is the garden center concept store of Urban Outfitters (the mothership company of Urban Outfitters, Anthropologie, and Free People). It is very interesting to watch what they are doing and their webpage is very cool. The picture below is the most interesting display of Christmas greens I have seen. As with Anthropologie a lot of their merchandising is done with everyday items that most of us would never consider using. I have somewhat mixed emotions about what they are doing. They are very stylish and forward thinking and they have an amazing product selection. But, is this just another box store thats just more dressed up and refined? I don’t know; I haven’t completely made up my mind yet. What do you think?