Urban Outfitters follows the trend

In the past I have written about the mothership company Urban Outfitters (UO) and their deep ties and interest in gardens.  Anthropologie which is probably their best know store uses gardens extensively in their shoots and they are so enamored with gardens and ‘garden style’ UO has opened Terrain. Well the namesake store Urban Outfitters is following the trend.  Their latest catalog makes full use of an amazing estate both inside and out (if you know what property it used in the shoot please let me know).  I think this shines a lot of hope on our future in the garden.  Were you ever hit with images in a popular, hip and trendy way when you were a teenager?  Is this helping the current teenage generation develop an intrinsic love for gardens and quality design?  Lets hope so!!

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2 Comments

Filed under Uncategorized, Urban Outfitters

2 responses to “Urban Outfitters follows the trend

  1. Tracy Warren

    I get the Anthropologie catalogs. The clothes are too bohemian for me but I LOVE the gardens and locations. I wanted to know the same thing: where did they do this shoot??

  2. The garden allure is their contrast to our frenetic and accelerating culture. Humans need refuge and beauty to remind them of what is important. Gardens provide something that won’t go out of style. That’s why teenagers (now and in the future) will always “rediscover” gardens.

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